Strategic Retail Growth.
Global Partnerships. Proven Execution.
About
We are a boutique advisory firm helping consumer product companies succeed with Target.
For more than four decades, GWG Partners has helped consumer product companies build successful businesses with Target. Target is our sole retailer of focus. We map out the specific needs of each business to help our clients show up at their best.
We have cross category expertise in Kitchen, Furniture, Rugs, Home Décor, Stationery, Seasonal, Outdoor Living, Travel, Sports, Toys, Pets; in national and owned brands.
We believe great partnerships are built on:
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Proactive Communication
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Trust
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Transparency
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Shared Values
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Accountability
Services
Our Strengths Include:
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Target Strategic Retail Expertise
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Collaborative Execution
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Data Driven Decision Making
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Dependable Communication
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Forecasting and Business Management
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Competitive Analysis
We Don’t Simply Introduce Business Partners to Target
Our role is to:
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Prepare you,
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Position you,
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Coach you,
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Solve Problems,
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Analyze Opportunities, and
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Execute
Team
Today, GWG Partners combines over 70 collective years of Target experience across merchandising, sourcing, product development, and analytics to help consumer product companies succeed in an increasingly dynamic retail environment.
Our team is comprised of primarily former Target team members.
Seth Lundahl
Partner
Shawn Smith
Partner
Gary Gronneberg
Founder
Shawn Doran
Senior Account Manager
Emily Longmire
Account Manager
Brianna Robinette
Account Manager
Why choose GWG
Anticipating Challenges
While our top goal is to prevent them, strategic blind spots and hurdles can occur on either side. We are solution-oriented. Our team is able to triage problems, and partner with the right individuals to get back on track. Our team works hard to "see around corners" and steer the way through.
Operational Excellence
Being a high performing vendor is measured in several ways, and not just sales, margin, and turnover. Instocks, on time shipments, and collaborative forecasting are a must to be successful. Our team is well prepared to help you deliver on these metrics.
Global Approach
Our team is experienced in working with global manufacturers and design houses. We will coach you on how to be successful not only with the Target US teams, but also with their global teams. We understand global supply chains and how to align them to Target's requirements.
Intentional, Long-Term Partnerships
We are intentional about the business partners we represent and the categories we manage. By maintaining a focused portfolio and avoiding competitive conflicts, we can give you the attention, expertise and commitment they deserve. We become an extension of your team, for the long term.
Global Reach
At GWG Partners, we believe that we need to be present where the business is happening. Whether an onsite meeting with the Target team, international trade show, market research; we will be where we need to be to study, support, and impact the business.
Serving business partners wherever they are.
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Minneapolis, GWG Partners Headquarters (adjacent to Target's Minneapolis store and World Wide Headquarters.)
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USA domestic partners
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China partners
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ASEAN partners
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EU partners
Tradeshows & Retail
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Frankfurt, Ambiente/Christmas World/Paper World
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Amsterdam, ISPO
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Paris, Maison et Objet
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Orlando, Global Pet Expo
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Chicago, The Inspired Home Show
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Las Vegas/Miami, Cosmoprof
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New York, ICFF/Home Textile Market
